Creativity is one of the keys to selling those goods of yours or products & services to your targeted audience and getting the attention of your potential customers thereby expanding your user base and reach in your industry.
UBA's recent 919 YouTube advert (919 Dance Video) for its mobile banking platform tagged UBA Magic Banking and enabled by dialing *919# within Africa’s largest and developing technological base - Nigeria, is one of such 'creatives' in recent times.
The UBA Media team knows that creativity is what sells the 'brand and market' nowadays and the need to use not just entertainment but a rigid and solid social media influence(r) which will help attract and hold the interest and attention of prospective customers in 'pulling a Kanye' which will in-turn provide more return on investment (ROI) for the advertised and marketed products.
The effect of social media influencers and their power(s) to change the mindsets of an average youth cannot be over-emphasized and this is the reason for the involvement of ace music producer and song writer, Mr Pheelz (real name Phillip Kayode Moses) as lead singer for the advert which is now an online sensation.
Even Banks Now know that POWER is in the hands of the YOUTHS.— Onye Ozimbu (@onye_ozimbu) January 22, 2018
GTB's 737 and
UBA's 919 targeted advert.
Banks making better music than your fave artistes.— Oluwamayowa George (@Wana____) March 14, 2018
GTB killed it with the 737 advert, and this UBA's 919 Dance looks like it might be a bop.
Pheelz 'Mr Producer', is an entertainer whose creative skills has helped a lot of talents in the music industry to aim and reach for greatness.
Link up with my G "Mr. Producer" @pheelzonthebeat. Talented guy who has made hits with… https://t.co/qHly24KT0a— Splash Entertainment (@KSplash) March 22, 2018
From producing all but one song in Olamide's Baddest Guy Ever Liveth album, to producing and be credited in popular songs and albums including The Chairman by M.I, Ghetto University by Runtown and Seyi or Shay by Seyi Shay; Mr Pheelz has grown to become an influential actor whose creativity has affected both the young and the old through his musical works.
"because the money don come oya do the 919 dance do the 919 dance eeeh ... When you see the alert... oya do the 919 dance do the 919 dance eeee... Experience the life oya do the 919 dance eeh eeh Make your life easy.. its easy as 1,2 steps... its easy as 919", is such a catchy chorus any hustler (an enterprising person determined to succeed; go-getter) can relate to. Bank alert is a sudden therapy to human thoughts and problems. It solves issues no one can solve atimes (or most times in several cases). With bank alert(s), dry bones shall rise again; in a 919 Dance or legbegbe style ☺☺
UBA's *919# YouTube advert isn't the first of its kind of creations as GTBank *737# YouTube ad released few months ago also had prolific Music producer, Cobhams Asuquo as lead singer and it promoted the brand widely. The Cobhams Asuquo’s effect on the output of the GTBank *737# YouTube ad further cemented the need of leveraging on creativity materials, social media and its influencer's to promote products and services to targeted audience(s).
Experience the Magic in Banking with *919#
The UBA's USSD code *919# enables customers to do a multitude of tasks (without data and internet connectivity) such as:
- Opening of UBA accounts,
- Transferring of funds to UBA and other banks,
- Buy airtime,
- Pay bills and
- Access a mini statement, etc.
Speaking about the product, the Bank’s Group Head, Consumer and Digital Banking, Dr. Adeyinka Adedeji stated: “Not only does this code work on all phone types, it is fast and convenient and does not require data on the phone to send money. It also allows a higher transaction limit of up to N1m per day with the UBA Secure Pass (formerly token).”
To Experience the Magic in Banking with *919#, click here for more detail
The UBA Mobile Banking platform is easy, quick, safe and secure. It is what you can rely on for your online and offline transactions, ( at least, according to the bank ☺).
Download UBA Andriod Mobile Banking App to your Smartphone.
Download for iOS, BB10 and Java devices
PS: This is a featured post 😊
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